A fairly strange decision is brewing in the world of Zynga (creators of a multitude of casual games like FarmVille and Mafia Wars). The company is reportedly planning on moving away from Facebook as a platform for their games, to their own service, ‘Zynga Live.’
The main reason for this move is that Zynga is unhappy that Facbook takes 30 percent of all monetary transactions, like buying FarmVille credits for example.
So instead of keeping their services rooted in Facebook, they are looking to move their games strictly to their own site, so they don’t have to deal with any more transaction fees.
I really do not see this panning out the way they hope it will. Most of the people playing these games play it strictly because it is on Facebook. I think it would be safe to assume that the massive majority of the users are very casual gamers, and many of the players are in an older age bracket.
These people, their core users, likely won’t transition to the Zynga Live service, because it defeats the original hook to play the game – ease. It’s very easy for people to play these games, since they visit Facebook regularly, and already have a large base of friends to play with. If they are forced to make another account on another site, rebuild all their friends, and visit that site in addition to their Facebook visits, I don’t think users will respond well to the change. Just my opinion though.
It will be interesting to see how this pans out, and if Zynga continues to grow after the changes.
Source – TechCrunch