Sometimes it’s just as much fun to watch others play video games as it is to play them. That’s definitely evident by the growing popularity of gamers sharing gameplay on YouTube and live streaming on Twitch. In fact, some gamers make a living – and a really good one – just by sharing videos of them playing games.
The success of gaming videos led to Amazon’s purchasing of Twitch and it also convinced YouTube to make another play at a live stream service. It’s also a likely factor in Google’s rumored plan to introduce a subscription service for YouTube users – a decision first discovered by Bloomberg.
According to an email obtained by Bloomberg, the YouTube subscription service would allow users to skip ads and enjoy the content they’re seeking with minimal interruptions. One section of the email read:
“By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising service”
This revenue stream would benefit both YouTube and content creators. This could turn out to be a positive addition for gamers who generate regular content for YouTube, as it would increase their revenue-earning options. According to a statement from YouTube, providing creators additional potential revenue is among their top priorities.
While details on the new service are scarce, we imagine YouTube’s service may eventually evolve beyond a simple method of avoiding ads, and become a full-fledged standalone service. In fact, creators may be able to create content available only to those who subscribe to the service. This, of course, is speculation, but it definitely seems to be the next step for such a service. Doing so would position YouTube as a more serious competitor for services like Netflix and Hulu. In terms of gaming, it would also help give YouTube a leg up against services like Twitch.
One potential outcome of this new service is likely an even greater increase in the number of gamers creating content for YouTube. Right now, there are tens of thousands of gamers sharing content to the site, each hoping to become the next PewDiePie. Having another method of increasing video revenue is sure to be a major motivator for would-be YouTubers.
We’ll be interested to see the service in action once Google officially announces it to the public, which may happen before the end of this year.
What do you think about YouTube offering a subscription service to skip the ads? Would you subscribe to that service? Let us know in the comments.