Microsoft finally revealed the console formerly known as Project Scorpio, Xbox One X, during its press conference at E3 2017. While gamers now know that the Xbox One X will arrive at retailers on November 7, 2017 for a suggested price of $499 USD, many have been wondering exactly when they’d be able to pre-order the SKU to ensure that they’ll be receiving one at launch. Evidently Microsoft hasn’t even locked that down, as Albert Penello, the head of marketing for Xbox, can only say that pre-orders will happen “later in the year.”
This revelation came forth during a recent interview between IGN and Penello, where the Xbox marketing head dropped the aforementioned quote. Twitter user Wario64 managed to snag the clip and post it on social media for gamers to witness, although it does little to provide fans with additional information on the Xbox One X. Still, Penello did stress that a “very cool” pre-order program was in the works for fans, but just what this pertains to is still very unclear.
Albert Penello says they will do Xbox One X preorders "later in the year" pic.twitter.com/WDTgUY9kF3
— Wario64 (@Wario64) June 12, 2017
Perhaps Microsoft has plans to appease fans by giving them unique bonuses for reserving the Xbox One X ahead of time as part of this early adoption “program.” Then again, maybe Penello (someone with a rock-solid background in marketing) is simply making the ability to pre-order sound a little fancier than it actually is. Whatever the case may be, it’s clear that hopefully consumers will be left waiting for news on pre-orders for the foreseeable future.
Additionally, gamers now have a little extra time to weigh up whether or not the cost of the higher-end unit is worth it. Despite Microsoft being proud of the Xbox One X’s price tag, it’s evident that this system won’t be for everyone.
Xbox One X will arrive on November 7, 2017 for a suggested retail price of $499 USD.