The once heavily hyped next generation platforms have only just settled in as the newly established current-gen, and the console war has quickly begun anew. While some missteps have cost Microsoft in the initial stretch, the house of Bill Gates has begun altering the strategy for its latest platform — something it demonstrated first-hand by offering the Xbox One without Kinect which reduced that bundle’s price by a cool $100.
Apparently these steps (plus a solid showing during E3 2014) have begun to pay dividends, because Microsoft has confirmed that it’s been able to entice more gamers into picking up its newest console. Just how much has the new Kinect-less bundle impacted sales? According to Xbox Wire, sales for June have more than doubled those of the sales accumulated during the month of May.
Microsoft also wanted to emphasize that this number isn’t just the amount of units shipped to stores, it’s a pure measurement of systems purchased at retail. Suffice to say, the company was more than happy to hype the numbers.
“Over the past month, we’ve seen a strong spike in interest in our Xbox One console options, including the new $399 offering, and the amazing lineup of games announced during E3. Since the new Xbox One offering launched on June 9th, we’ve seen sales of Xbox One more than double in the US, compared to sales in May, and solid growth in Xbox 360 sales.”
While the sales numbers for the other consoles aren’t in yet for the month of June, it doesn’t come at all as a surprise to hear that Microsoft’s Xbox One has managed to shift a lot more hardware units than it has in previous months. Dropping the console’s price by $100 put the gaming machine firmly in the eyes of enough consumers to lead to this inevitable boost in sales, and it’s possible that this newfound success will continue on in the months to come.
That said, it’ll be interesting to see if the supposed momentum of the all-in-one entertainment device can maintain its course over the next year, but exclusives like Sunset Overdrive and Halo: The Master Chief Collection should help keep sales in check.
Did you pick up an Xbox One after it dropped Kinect? What games are you looking forward to on the platform? Be sure to let us know in the comments below.
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