The Xbox One may be lagging behind the PlayStation 4 when it comes to overall sales, but both current-gen systems have found relative success wherever they’ve launched. That is, except for Japan. While the Xbox 360 wasn’t a powerhouse in Japan, as it was in other countries, Microsoft persevered throughout its life-cycle and continued with the hopes to improve console sales with the Xbox One. Unfortunately, that hasn’t worked out too well for it, with the console’s Japanese launch being pitiful at best.
During its first three days, Xbox One sales only amounted to 25,674 units and that number dropped each consecutive week. According to Kotaku, a mere 1,314 Xbox One units were sold in its third week.
Such low numbers (especially compared to the PS4 and Wii U) would surely be discouraging to anyone, even more so when you take into account the Xbox 360’s launch in Japan, where it moved 62,135 consoles in about the same amount of time. Despite this grim reality, Microsoft is set to push through it all once again. Speaking with Famitsu, Xbox Japan boss Takashi Sensui explained the company’s current stance on the Xbox One’s performance:
“It’s not as though we’re satisfied with the current sales state. We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy. We are also aware that reaching out to let more people know about the Xbox One is vital. However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console. Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.”
Xbox head Phil Spencer, who was also present for the interview, added on to Sensui’s statement, saying what you may have already expected: that Japan and Japanese developers were important to Microsoft, which will continue to work hard to improve its current standing in the country. Spencer added that he believes the system has a long road ahead of it to spread and increase its low popularity.
Just what, exactly, the company plans to do remains to be seen, but it’ll more than likely come down to which games are exclusive to it and also appeal to the Japanese market (Swery65’s D4 comes to mind). As of right now, Batman: Arkham Knight nor Destiny will come to the Xbox One in Japan and will be treated as PlayStation exclusives.
Regardless of how Microsoft intends to fight back, it’s relieving to know it hasn’t given up on the system or Japan. Giving up would only do more harm to not just them, but gaming as a whole.