Whether it’s as heated as it has been in past generations, there’s no denying that the undertones of a console war are ever-present. Contrary to past generations which have seen Sonic pitted against Mario in heated competition, this generation the contest has become more and more focused on numbers over exclusives. With both the PS4 and Xbox One continuing to engage in fierce competition, Microsoft is intent on preemptively taking hold of the upcoming holiday gift-giving season.
Despite being months away, and the beginning of the school year taking place this week, it’s never too early to begin thinking about the holiday season which will surely sneak up on everyone before they know it. In a bid to gain an edge on the PS4’s impressive sales, Microsoft is offering gamers and gift-givers alike an incentive to make the jump to their current generation platform. Anyone who purchases an Xbox One from participating retailers between September 7 and 13 will be able to get their pick of a free game to supplement their attractive new piece of tech.
Unfortunately for those outside of the United States, this is a U.S.-only promotion. For those within the country though, this promotion helps in making the jump to Xbox One rather attractive. The promotion includes any games valued up to $59.99 which means that brand new titles like Diablo III: Ultimate Evil Edition and Madden NFL 15 as well as favorites like Titanfall are fair game.
For those looking for an even better deal, purchases of the Xbox One Madden NFL 15 bundle and Forza Motorsport 5 bundle will also be entitled to a free game of their choice in addition to the games that come packed into their respective bundles. Couple this with the fact that the Xbox One has become available in 29 additional countries as of this week, and it’s clear that Microsoft is gearing up to engage in the holiday season as early as possible to bolster its user base and market share.
While in a perfect world, this would just be simple competition between brands, the fact of the matter is that consumers have recently been faced with reports of PS4 conversion rates and exclusive content for games like upcoming shooter Destiny. The Xbox One is still a strong competitor and there’s nothing like a tantalizing deal to refocus attention back to the things that draw consumers to these consoles in the first place: the games.
Competition between brands aside, the coming holiday season also means the approach of countless exciting new titles. From the aforementioned Destiny to Sunset Overdrive and Far Cry 4, it’s an exciting time to be a gamer. There may be a large quantity of games that have seen their release dates delayed into 2015, but that doesn’t mean that the holiday season of 2014 won’t have its share of titles to gush over.
Is this the kind of promotion that would get you to purchase an Xbox One? What game would you choose to pick up with your brand new console?
Follow Ryan on Twitter @ThatRyanB.