The NPD Group announces the top selling consoles for August 2016, revealing that the Xbox One outsold Sony's PlayStation 4 for the second month in a row.
Ever since PlayStation 4 and Xbox One were introduced to the market in November of 2013, the PS4 has dominated console sales. Xbox has managed to claim a few victories here and there, but for the most part PS4 has consistently been on top. However, if the last couple of months are any indication, Xbox One may be gearing up for a big comeback, as NPD is reporting that the console has beat PS4 in sales for the second month in a row.
Exact sales figures aren't available, but Xbox One is said to be the best-selling console overall for August 2016. This puts the Xbox brand in an even better position than it was in after Xbox One outsold PS4 in July, as in that month it was bested by 3DS, which had a sales boost thanks to the immense popularity of Pokemon GO. So, what helped Xbox One best its competition in August?
Microsoft points to the launch of Xbox One S as the primary reason why Xbox One was the best-selling console for August 2016. The console is available starting at $299.99, and that price combined with its improved performance over the original Xbox One has apparently helped it become a top seller. The new features of the Xbox One S may have also played a role in the console's strong sales.
One feature that is unique to Xbox One S compared to competing consoles is its ability to display Blu-Rays in 4K resolution. The recently unveiled PS4 Pro, which costs $100 more than Xbox One S, lacks this capability, and Microsoft wasted no time in pointing that out in a statement it made about the NPD Group's findings.
"[Xbox One S] is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming, and HDR for video and gaming."
Moving forward, Microsoft will look to continue to boost Xbox One sales by releasing special Xbox One S limited edition consoles, and next year, the launch of Project Scorpio should help as well. Sony will try to counter Microsoft's efforts with new products like the previously mentioned PS4 Pro, along with PS4 Slim, the latter of which launches later this month.
With PS4 Slim launching on September 15th, it will be interesting to see if Microsoft will be able to keep its winning streak going after another new console is thrown into the mix. If Microsoft continues to highlight the capabilities of Xbox One S that make it unique, and if upcoming Microsoft exclusive games earn strong reviews, then Xbox One stands a chance of outselling PS4 for the third month in a row.