The Xbox brand is celebrating its 20th anniversary this year, and Microsoft has been celebrating the anniversary of its gaming brand with plenty of events. Between celebrity guests like The Rock appearing in celebrations and the release of high-profile exclusives like Halo Infinite and Starfield, the gaming juggernaut has been celebrating its brand in style over the past year. Giveaways have also been a prominent part of Xbox celebrations, and the newest one is rewarding fans who have previously registered for Xbox's Fanfests.
The Xbox brand has been no stranger to giveaways over the twenty years since it burst into the gaming world. The company often holds sweepstakes and giveaways collaborating with popular media outlets like Marvel, Blizzard, and even Taco Bell giving away themed controllers, consoles, and other merchandise. While the company has a history with giveaways in the past, Microsoft has doubled down on its promotional efforts during its 20th anniversary and is honoring fans who registered for past Xbox Fanfests by randomly giving away bundles of Xbox goodies.
Xbox has dubbed its newest randomly selected giveaway the "Keepsake Kit" and many fans have already started to receive their prizes in the mail. The package includes a Halo-themed Xbox Series X/S controller, 12 months of Game Pass Ultimate, and a customized crystal plaque featuring the recipient's Gamertag. The bundle also includes a note thanking the fans for their involvement in Xbox's storied 20-year-long history.
The twentieth anniversary of the Xbox's launch also coincides with the console's premiere launch title and Xbox's biggest franchise, Halo. Microsoft revealed a stunning limited edition Halo-inspired Xbox Series X to celebrate the franchise's anniversary earlier this year and The Master Chief Collection revealed a plethora of new content for Halo's 20th anniversary. Since the launch of Halo: Combat Evolved in 2001, the Halo series has become one of the most iconic franchises in gaming, selling over 80 million copies to date.
The anniversary of the Xbox brand has been one of the gaming biggest events of 2021. The console's celebratory 20th-anniversary broadcast last week made plenty of major announcements for the console's future. From adding 76 games to backwards compatibility for the Xbox Series X to the release of Halo Infinite's multiplayer beta, the 20th-anniversary celebration was a time for Xbox to not only celebrate its past, but look towards its future. The new bundles serve as another way for the gaming juggernaut to thank the fans who brought Xbox its long-lasting success.