Xbox: Competition Can’t ‘Stack Up’ With Holiday Exclusives

By | 1 year ago 

As is the case with every holiday season, gaming companies typically save their biggest releases for the end of the year in order to capitalize on sales. As it happens, some of the most anticipated titles that get fall and winter release dates are often console exclusives. While a lot of studios are now choosing to forego the creation of projects only for certain systems like the PlayStation 4, Wii U, and Xbox One, there are many developers who still practice the concept.

Microsoft is a company that prides itself on video game exclusives. As a matter of fact, their press conference at E3 2015 continued to reiterate the point that the Xbox One would have more solid first-party titles than any other console this year, constantly calling the lineup “the best in Xbox history”. About a month ago, Phil Spencer, the head of Microsoft‘s Xbox division actually confirmed that the business strategy was to reinforce the strength of the Xbox One’s library by moving away from third-party exclusives, and focusing on titles that they own.

Now, Microsoft’s corporate vice president, Kudo Tsunoda, is trumpeting the company’s exclusivity might as well by saying that their console is set to topple “the competition” with its slew of Xbox One-only titles. In a recent interview with GamesRadar, Tsunoda spoke about the hardware’s upcoming months, saying:

“I think if you look at our competition there’s no way that people can really stack up with our exclusive content, and that’s an amazing part of what we’re doing at Xbox. . . . You can see that what we’re focused on is just delivering high value for our gaming fans – and I think a big part of that is just listening to fan feedback, which we’ll always continue to do. I think it’s amazing, and this is just a job that you can see us doing in things evolving here at E3; the amount of big, blockbuster, exclusive titles that you can get this holiday on Xbox is just stunning. I mean, it’s really amazing.”


For the uninitiated, the exclusive holiday titles to which Tsunoda is referring are Forza Motorsport 6, Halo 5: Guardians, and Fable Legends, and many others beyond the executive are expecting them to be huge successes. In addition to the aforementioned releases, the Microsoft vice president also touches upon the Xbox One’s backward compatibility feature as being a huge draw for gamers, reminding fans that the firm is adding 100 back catalog games this autumn.

While the Xbox One certainly has an impressive collection of forthcoming exclusives, Tsunoda’s statements must be looked at with a critical eye. For starters, of course he’s going to tout the Xbox One’s capability of dominating his business rivals.

It would be utterly silly for people to expect him to say anything that doesn’t bolster the superiority of the company for which he works. Additionally, fans need to keep in mind that Tsunoda is the man who said the Kinect would evolve like Xbox Live, and now with the device being discontinued for Windows, it seems like the motion-sensor product is going the way of the buffalo as far as gaming functionality is concerned.

At any rate, Tsunoda’s assertions seen above are a considerably toned down version of what most fans usually hear when gaming figureheads discuss their competitors. Most of the time, when company representatives make press releases about business rivals, they go out of their way to add fuel to the fire of the wholly unnecessary console wars. Needless to say, healthy competition is important for growth, but hopefully we’ll see less denigration in the future.

Xbox One‘s next exclusive will be Forza Motorsport 6, which goes on sale this Tuesday, September 15, 2015, while the console’s bedrock franchise starring Master Chief will follow up with the release of Halo 5: Guardians on October 27, 2015.

Source: GamesRadar (via WinBeta)