The Witcher 3 developer CD Projekt Red begins work on a huge poster on the side of the Figueroa Hotel in Los Angeles, teasing the reveal of big news during E3 2016.

The Witcher 3 is one of the biggest games of the current generation of gaming, providing gamers with a massive world to explore and compelling quests to complete. Even the game’s DLC is huge on content, as seen with the multiple endings of Blood and Wine, the title’s final expansion. It may come as no surprise, then, that developer CD Projekt Red also occasionally likes to go big with its promotion.

The developer is currently in the process of taking over a whole side of the Figueroa Hotel in Los Angeles, as the city prepares itself for the launch of E3 2016. The poster, which is yet to be finished, can already been seen to clearly focus on The Witcher 3. This has caused many fans of the series to wonder about exactly what CD Projekt Red has in store for the expo.

The hotel is a prime location to try and entice E3 attendees, sitting just a stone’s throw away from the Los Angeles Convention Center where E3 2016 is taking place. The poster, once completed, will certainly make for an interesting site for gamers in the area. An image of the in-progress poster can be seen below, courtesy of GameSpot.

Witcher 3 E3 2016 Poster

CD Projekt Red is no stranger to somewhat bizarre promotional stunts. Last year, the developer launched a Witcher 3 holiday mod contest, offering up a prize for the user who could create the best holiday-themed fan-made content for The Witcher 3. That all sounds fairly straightforward, until the prize that was given to the winner turned out to be a custom-made Witcher sword.

Just what this poster turns out to be promoting remains to be seen, however. CD Projekt Red has confirmed that Cyberpunk 2077 will not be at E3 2016, stating that too much work is still required before the developer is happy to showcase the title. That said, studio head Marcin Iwinski has teased the possibility of a new game being revealed at the expo.

As it stands, this game could be a Gwent card game spin-off that was leaked this week. The card-playing mini game has gained a strong following, and a standalone title away from The Witcher 3 would certainly coincide with comments made by game director Konrad Tomaszkiewicz that suggested the developer wants to do “something more” with the Witcher franchise. Fans of the series will no doubt find out exactly what CD Projekt Red has planned in the coming days.

Source: GameSpot