As E3 approached, many gamers were curious to know what Nintendo would reveal about Wii U. What was shown included information about the controller, new features like Miiverse, and a number of new and highly-anticipated games. What was not unveiled was a price tag – and with Wii U releasing this holiday season, that is something that should be considered necessary to tell potential consumers while they are interested.
The President of Nintendo of America, Reggie Fils-Aime, doesn’t seem to be worried about consumers’ reactions to the potential price. In an interview with GamesIndustry International, he said that, unlike rivals in Microsoft and Sony, who launched their systems at high prices and gradually cut them down, Nintendo believes it is better to launch at a lower price and keep said price for as long as possible. He cited the Wii – which launched at the reasonable price of $250 and remained that way for quite some time – and wants to emulate that success with the Wii U, saying that gamers will be “pleasantly surprised” by the price Nintendo has in mind.
He continued by saying that Nintendo isn’t taking into account what Microsoft and Sony are doing with their respective systems, and is instead focusing on what will ensure happy consumers.
“We don’t look at what other people are doing; we step back and say, ‘What would be fun? What would be unique? What would be different?’ And that’s what’s driving us. But having said that, is our vision that consumers are going to be super excited about Miiverse and super excited about what it represents? Absolutely. The way that we’re going to integrate it into the games, the way that you’ll be able to pop in, pop out with your messaging and get information we think is hugely powerful. We’re about to launch a tremendously powerful system – a system that pushes out great graphics, a system that has an opportunity to do a lot of things.”
Reggie finished by saying that the Wii U should be able to provide all the experiences a player could want, giving them both excellent games from famous Nintendo franchises and from reliable third-party developers — which seems to be in tune with what Nintendo truly wants the Wii U to be.
What do you think an ideal Wii U price would be? Is Nintendo ignoring Sony and Microsoft a smart decision?
Source: GamesIndustry International