What do Geralt of Rivia, Johnny Lawrence, Mike Wheeler, and Seong Gi-hun all have in common? Well, besides starring in some of Netflix’s biggest original shows, now each of those characters and the world they inhabit will have their own little corner inside Walmart.
The move will hardly come as a surprise as both Netflix and Walmart have sold merchandise inspired by productions that stream on the platform, such as an upcoming Witcher plush with Henry Cavill’s voice, instead it will improve access to such products in a more readily manner. While Netflix sells merchandise related to its many properties from its own online storefront, the reach of that certainly cannot be compared to one of the world’s largest retailers.
Do keep in mind that this partnership will not translate into an actual Netflix aisle inside Walmart’s physical locations, instead, the Netflix hub will be a one-click stop where fans can pick up clothing and a variety of other items related to their favorite binge-able content. Naturally, it’s no surprise to see Stranger Things, Cobra Kai, The Witcher, or current sensation Squid Game lead the line as these are Netflix’s most-watched shows ever, but popular kid-friendly shows like Cocomelon, Ada Twist, Scientist, and Waffles + Mochi will also be featured.
Just taking a glance at Walmart’s site right now will reveal plenty of toys, collectibles, and even Funko Pops that were previously spread out across the site, now put together right next to everything from Money Heist shirts to Queer Eye-approved furniture. For example, The Witcher section includes figurines, copies of the soon to be upgraded The Witcher 3 game, Andrzej Sapkowski’s books, and Wolf necklaces fit for Olympic athletes.
The business partnership will definitely boost Netflix’s merchandising sales, a revenue segment that company rival Disney sure knows how to capitalize thanks to the massive income generated by Star Wars and Marvel. Overall, there really seems like there’s something for everyone with a Netflix account, and considering the company's growing anime reach, the store could easily keep on growing as new shows like Cowboy Bebop are just around the corner.
Those looking to find some Squid Game merch will have to wait a bit since products for the Korean megahit won’t be available for now, although they can be found at the aforementioned Netflix shop. The current lineup might represent the best Netflix had to offer, yet over the past few weeks Squid Game has taken over the internet as YouTube star like Mr. Beast are doing their own Squid Game, though definitely with the stakes toned way down.
Source: Walmart