These days, it feels like just about everything involves some type of subscription service, including games. Plenty of major game companies have jumped on board with their own monthly services that allow users to access their games, and now, so has Ubisoft.

Ubisoft announced their own subscription service, deemed Uplay Plus, earlier today at their E3 press conference. The service is only available on PC at launch but will be making its way to Google Stadia in 2020. Uplay Plus allows users to access more than 100 games in the Ubisoft library, including new and upcoming games as well as DLC and post-launch content. The service will cost users $14.99 a month, which is in line with what other competitors are doing with their own services. The service is set to launch on September 3rd, 2019.

Uplay Plus leaked a few weeks ago as Ubisoft Pass, so the reveal likely won't come as much a surprise to many gamers. However, there's now much fiercer competition in the subscription service space, and it will be incredibly interesting to see which ones gamers actually wind up using. It's possible that they all co-exist, but subscribing to each one would result in a hefty bill each month.

It's somewhat surprising to see how many new subscription services have been announced over the past few weeks, from the Xbox Ultimate Subscription that bundles Xbox Live and Game Pass, to Google finally announcing Stadia's price point. It's becoming increasingly clear that the future of gaming will be Netflix-like services, though it's still not clear if that's ultimately a good thing.

Ubisoft plans to release fewer games, so it may be difficult to convince fans to bite the bullet and enroll in the service. Ubisoft has pivoted to a mostly live game business model as of late, so it does make some sense for hardcore Ubisoft fans that regularly find themselves forking over cash for downloadable content.

Only time will tell if Uplay Plus actually causes a spike in Ubisoft's player base, but it is cool to see the company trying a new business model. It seems pretty likely that some console players will be disappointed that the service is exclusive to PC, but there's always the chance the service could make its way to other platforms, like EA Access.