The Game Store War is in full swing, with developers of all sizes becoming increasingly vocal about which digital storefronts they believe in. In the past, Ubisoft has been very frank in its criticisms of Steam, which is currently the top dog in the digital PC marketplace, and it even opted to exclude The Division 2 from Valve's platform. Now, the publisher has gone even further, slamming Valve's revenue model for Steam and calling it "unrealistic."
Ubisoft's Vice President of Partnerships and Revenue Chris Early stated that Steam's current business model is "unrealistic" and that "it doesn't reflect where the world is today in terms of distribution." It isn't the most biting takedown at face value, but it is pretty indicative of how Ubisoft feels about Valve's monetization and explains why Ubisoft had The Division 2 opt for the Epic Game Store instead of Steam.
Steam has a revenue split 0f 70/30, which many developers on PC have begun to speak out against, primarily due to the Epic Games Store's 88/12 revenue split. Epic has also been paying out lucrative exclusivity contracts to developers, guaranteeing that these developers' games will at least break even. Doing so has upset some players, but it has given developers peace of mind as well. That being said, the developer behind Darq did turn down an exclusivity agreement to maintain trust with his fans.
Early's comments do indicate that Ubisoft's opinion of Steam has continued to sour, and it'll be interesting to see if future Ubisoft games avoid the platform as The Division 2 did. The publisher did put The Division 2 on the Epic Game Store, and it's possible that it will continue to do so with its other games as it builds an audience. That being said, Ubisoft also has its own distribution platform, Uplay, and it could sell exclusively there to keep 100% of the revenue. Uplay has a much smaller install base, though, and it likely wouldn't move as many copies that way.
Only time will tell if Valve will succumb to industry pressure and change its revenue model, which some developers have called "outrageous," but it's hard to imagine that competition with the Epic Game Store isn't having something of an effect. Either way, the battle for king of PC distribution probably won't be over for quite some time.
Source: New York Times