Ubisoft Will Reveal New Franchise Ahead of E3 2016

By | 5 months ago 

Ubisoft reveals to investors that it will unveil a brand new IP in the week ahead of E3 2016, before showcasing the game at length during their conference at the event.

E3 is only a month away, and we’re sure to hear all kinds of news about upcoming and as-yet-unrevealed projects from a whole host of development studios. However, Ubisoft has announced plans to unveil a new IP over the next few weeks, before the event takes over the Los Angeles Convention Center.

This information was made public after the company held an investor briefing call yesterday. CFO Alain Martinez stated that Ubisoft would give a ‘full flavor’ of the game at E3, but he was quickly corrected by CEO Yves Guillemot.

Guillemot suggested that we would actually see the reveal take place before the event. Since the game is a brand new IP, it makes sense that the company would want to familiarize audiences with the concept, ahead of a more expansive gameplay preview or an extended trailer during their E3 presentation.

However, it remains to be seen what sort of game Ubisoft is building. All that we’ve heard so far about this new IP is that it’s expected to have a focus on multiplayer, but also offer single-player content, as quoted in a report by Gamespot.


This certainly points towards a game not unlike The Division, where the boundaries between single-player, co-op and competitive online multiplayer are blurred. However, it’s reasonable to expect that there would be a significantly different setting and tone, in an effort to avoid stepping on the toes of the studio’s enormously popular new IP.

Ubisoft’s new IP may well turn out to be a project that we heard rumors about in the past. Back in 2014, Ubisoft circulated a survey among a section of its customers, asking whether there would be any interest in a game that took the pirate-themed gameplay of Assassin’s Creed IV: Black Flag and started a completely new franchise.

The survey specifically mentioned a strong multiplayer element, and asked respondents whether they would buy a game about piracy without the Assassin’s Creed branding. Given that we never saw a direct follow-up to Black Flag, despite its strong sales performance, the new IP could well be the result of this research.

Last month, we heard that Ubisoft Singapore was working on a huge, unannounced project — and that studio is perhaps best known for its work on the naval gameplay that we saw in Black Flag. Whether or not Ubisoft’s new IP is pirate-themed, expect to see the game unveiled sooner rather than later.

Source: Gamespot