Many Ubisoft games feature microtransactions and DLC, such as the recently released Assassin's Creed Origins. And while some fans are frustrated with the way that microtransactions are included in its games, new data suggests that the company is unlikely to change things soon.

That's because Ubisoft just makes too much money from microtransactions and DLC. According to the company's latest financial report, Ubisoft now makes more money from "player recurring investment," which includes DLC, microtransactions, and loot boxes, than it does from digital game sales.

In fact, players are spending more on these "recurring" payments than ever, as Ubisoft's revenue from it has increased by 83% year on year. Microtransactions and DLC made about $202.6 million during the first six months of Ubisoft's financial year or 51% of the company's overall digital revenue. In comparison, digital game sales have increased by 57% year on year to earn Ubisoft about $194 million.

Over the past few months, players have been voicing their frustrations with microtransactions. Games like Star Wars Battlefront 2, Forza Motorsport 7, and Middle-earth: Shadow of War have all been lambasted for their inclusion of loot boxes. Some have called for the business model to end, saying that it exploits players and creates unfair playing fields when that game has multiplayer content.

But the fact that microtransactions, DLC, and loot boxes can prove so lucrative for the companies that do choose to include them means that this is unlikely to happen. What's more is that the amount of revenue that companies can make from the business model also seems to be growing.

This time last year, Ubisoft only made about $110 million from these digital payments, meaning that its revenue has almost doubled in that time. If anything, this only provides the company with an added incentive to include microtransactions and loot boxes in more games.

Of course, things could change over the next few months and the backlash against microtransactions and the like does seem to have grown. When NPD's Mat Piscatella revealed that the loot box controversy has not affected game sales yet, the analyst did note that things are changing "very quickly" and that the firm would keep an eye on things.

But judging from the comments made by Ubisoft and other creators (such as Rockstar Games parent company Take-Two), those against microtransactions shouldn't count on a major shakeup.