Ever since the respective successes of both Fortnite and PlayerUnknown's Battlegrounds, the gaming landscape has become populated by a slew of other developers' takes on battle royale, with companies competing to get their slice of the pie. Interestingly enough, Ubisoft is one of the industry's publishers and developers that have yet to partake in the trend, and the French firm recently explained why.

According to Ubisoft's chief creative officer Serge Hascoet, with so many other studios creating battle royale titles for players, the French publisher and developer doesn't feel the need to provide such a product, as it would further crowd the marketplace. As explained by Hascoet, "Now, everybody is talking about battle royale, but we think there are 15 different companies making those games, and like mobile, only two will be successful. Many will be killed along the way; I don't know which ones will survive."

Of course, this doesn't mean that Ubisoft hasn't been studying and charting the popularity of titles like Fortnite and PlayerUnknown's Battlegrounds in order to learn from them. Regarding the matter, Hascoet said, "It's important to understand why games like Fortnite are so successful, but it's not so we can copy it. It's to do something else, but with the same disruptive approach."

Interestingly enough, the Ubisoft CCO went so far as to tease that the French publisher and developer could eventually put out its own take on battle royale, but he didn't officially confirm as much. Hascoet said, "So, we have plenty of ideas. We are testing a lot of ideas internally, and maybe only one will go to market."

All things considered, Ubisoft could be taking the right approach when it comes to testing the battle royale waters, as the company currently seems to be waiting to see if the trend maintains an upward trajectory before officially releasing a product. Of course, there's always the possibility that player interest in battle royale becomes practically nil in the near future, too. So, if that becomes the case, then Ubisoft will have played its cards correctly.

Source: Game Informer