Ubisoft is attempting to refresh its image in several ways, including rebranding its Uplay app as Ubisoft Connect. Further efforts have included flashy, extravagant trailers, the most recent of which Ubisoft spent a lot of money on.
It is now known that Ubisoft recently spent approximately $1.23 million on a game trailer. The news came in a recent announcement, in which tech company Bublar announced that its subsidiary Goodbye Kansas is making a trailer for Ubisoft. Ubisoft spent approximately SEK 11 million, which translates to around $1.23 million in U.S. dollars. That's a lot of money for a game trailer, but it makes sense considering the companies involved. As of this article, there is no indication as to what game the trailer will actually be for.
Goodbye Kansas was responsible for the Keanu Reeves reveal trailer for Cyberpunk 2077 and has worked with Ubisoft before. The company has made trailers for the game industry for a long time and has a good track record in that respect. These trailers include ones for new games or for new content within games, so the new Ubisoft trailer could be just about anything. There's even a good chance it could be for new content in a game that hasn't released yet. Given the Ubisoft games on the horizon, there's actually a very good chance of that, or that it might reveal new aspects of Far Cry 6.
As mentioned previously, Ubisoft has worked with Goodbye Kansas before. Previous trailers the company has made for Ubisoft include marketing the season pass of Watch Dogs 2 and additional characters in Ghost Recon: Wildlands. The amount Ubisoft spent on these is unknown, although likely not this much.
While this doesn't give any previews of upcoming games, it does give a glimpse of what Ubisoft spends its money on. However much players would prefer that kind of money go into a new Splinter Cell title rather than an advertisement, it does make sense for Ubisoft to ensure the largest amount of players buy what it already has in the pipeline.
The amount spent really highlights the kind of advertising power that triple-A developers have. It's sobering to remember how much more attention established titles and companies receive due to larger wallets. Indie games, regardless of quality, often find it difficult to compete. Meanwhile Ubisoft continues to advertise in other ways, like Assassin's Creed: Valhalla collabing with Rebok Shoes. Hopefully the final product of Assassin's Creed: Valhalla lives up to its hype.
Source: Rock Paper Shotgun