Twitch has been going through quite the controversy lately regarding DMCA claims. Big-name streamers have been banned from Twitch with seemingly little chance to stop it. In response, one creative streamer thought of an idea to avoid DMCA claims, and it has helped her quickly go viral.
Twitter user @PlayWithJambo posted a video on her page showcasing her creativity and DMCA elusiveness, as streamers try to avoid Twitch DMCA claims. The video is a highlight reel of a streaming session of The Elder Scrolls 5: Skyrim, except there is no sound, and Jambo makes all of her own sound effects.
The video is quite comical. The tweet claims that Twitch suggested muting all in-game audio, so the video is silent in terms of that. But the streamer reads all of the lines, makes sound effects for jumping off of high locations, roars for dragons, and more. The well-known "hey you, you're finally awake," is how she starts the stream while playing a new save of Skyrim. She transitions then to screeching like a dragon, which ends up almost sounding like a chicken.
The streamer's DMCA-friendly video bounces back and forth between speaking comic-book-like lines, such as "crash" and "bang" to gurgling underwater while she swims through a river. At another point she even bursts out in song, replicating the music from Skyrim. The entire stream and video is a great way to have some fun during the confusing time, as Twitch has added to the perplexing nature of the DMCA claims and issues.
After a series of bans, complaints from viewers, and pleading from content creators, Twitch apologized for its handling of the DMCA situation, saying that it should have been more clear in providing help to Twitch streamers. Emmett Shear, CEO of Twitch, said that Twitch should have been more specific in which content should be taken down, how to contest a DMCA claim, and more. Shear said that Twitch failed the streamers in this area.
As Twitch streamers like m0xyy continue to be perma-banned, the community behind the streaming platform has shown frustration over the situation. The hope is that clarity will arrive shortly, and those who perhaps should have been given more grace will receive a second chance. For Jambo, however, she seems to have figured out a pretty hilarious way to adapt to the times. Her Twitter video has reached nearly a quarter of a million views, and many new followers have been added to her Twitter and Twitch accounts as a result.