With Overwatch becoming Blizzard's fastest growing franchise, the company is naturally looking to extend its reach in the eSports market. Part of that plan involves last year's announcement of the Overwatch League, an eLeague intended to mimic professional sports leagues like the NBA and NFL. Seeing another opportunity to grow the business, Activision-Blizzard and Amazon have teamed up in support of eSports initiatives and streaming.
The two giant companies have formed a partnership that gives Twitch third-party streaming rights to all of Blizzard's eSports content over the next two years. The deal includes more than 20 of Blizzard's tournaments and events including:
- Heroes of the Storm Global Championship (HGC)
- StarCraft II World Championship Series (WCS Circuit)
- Hearthstone Championship Tour (HCT)
- Hearthstone Global Games (HGG)
- World of Warcraft Arena Championship
- Overwatch APEX League
- Overwatch Premier Series
To celebrate this deal, Overwatch fans with a Twitch Prime account now have access to a free golden loot box. These special cases guarantee one legendary item along with the standard three emotes, voice lines, sprays, etc. This legendary deal is only available for a limited time, so users will want to either sign up or log in and claim that box before the offer expires. Keep in mind that membership is included automatically for those who are already Amazon Prime subscribers. All players need to do is connect their Amazon account with a Twitch account.
In addition to the free golden loot box, Twitch Prime members are getting even more standard loot boxes as five more arrive in August and the final five in September. The deal also extends to Heroes of the Storm and Hearthstone, who are also giving Twitch Prime subscribers bonus content as well. Details on the bonus items have yet to be officially revealed, though Heroes of the Storm content arrives in August, while Hearthstone follows suit in September.
While the partnership between a developer and Amazon may be new, earning exclusive items for various big name games certainly isn't. Earlier this year, Ubisoft offered a special treat to Twitch Prime subscribers by unlocking unique in-game loot for new titles like For Honor and Ghost Recon: Wildlands. In fact, Twitch Prime members earn new in-game content such as skins, loot, games, and other bonuses each and every month for just being a subscriber.
Does a deal like this make you more inclined to sign up? For those who already have, what did you get in your golden loot box? Share your stories of victory or defeat below in the comments.
Overwatch is available now on PC, PlayStation 4, and Xbox One.