Anyone who takes streaming seriously may be interested to know that Twitch has announced some new features that will allow users to better monitor the analytics of their channel, seeing what works and what doesn't. Home to some of the most popular streamers like Amouranth, xQc, and Pokimane, the Amazon-owned service is a force to be reckoned with when it comes to streaming live content. Over the years, it has dominated this segment of the internet, and it continues to push out updates.
Despite the fact that Twitch saw a drop in viewership recently, not to mention the onslaught of controversy that often follows the site, it remains the number one place to go to for many people who are interested in watching or broadcasting live videos. In order to remain at the top, the platform needs to stay ahead of the game, offering new features that will hopefully help those who seek or already have a career in streaming, and some more changes are on their way.
According to an official blog post, Twitch will begin rolling out some extra features, specifically in regard to channel analytics. In this update, Twitch will offer things like new category suggestions that are popular but not widely streamed, a more intuitive navigation function with six pages, an experimental viewer engagement panel, and more. For those who aren't aware, analytics is a way of monitoring a channel's content and performance to see what viewers or readers are interested in. Powerful tools that help analyze such metrics can be used by content creators to improve what they put out, using the information to grow their audience.
Being the biggest site for video game streams means Twitch has a vested interest in keeping its users engaged and happy, particularly those lucrative few who bring a lot of viewers to the site. Other features have also been implemented in the past, including ones geared towards safeguarding viewers and content creators. In November, Twitch revealed a feature to protect streamers from harassment and has also takes steps to make sure children remain safe on the site.
Although places like YouTube offer alternative streaming services, Twitch continues to pull in the most watchers and creators. While there are some negatives that are often associated with the purple-colored platform, such as last year's "hate raid" scandal which targeted the LGBTQ+ community, users continue to flock to the website, and new features being rolled out could well offer benefits for serious streamers.
Source: Twitch