We are just over three months away from E3 2012. As such, it’s only natural to expect more and more info to emerge — official and otherwise — about the next-generation consoles. Nintendo has been up-front about its intentions to reveal Wii U details throughout the year, while news about Microsoft’s
Xbox 720 Durango has been popping up practically non-stop for months.
Sony is another story. Comparatively few PlayStation 4 details have surfaced, and the company has been steadfast in its insistence that there will be no PS4 announcement at E3 2012. Now, Sony Computer Entertainment America CEO and President Jack Tretton has weighed in on the subject, insisting yet again that 2012 is not the right time to start talking PlayStation 4.
You’ve got to hand it to the team at Sony — they’re nothing if not consistent. After Kaz Harai’s CES 2012 pronouncement that PS4 would not be revealed at E3, PlayStation France’s Philippe Cardone went even further, stating that Sony would likely be the last company to reveal its next-generation plans.
In a new interview with IGN, Tretton discusses the reasoning behind Sony’s reticence to jump on the next-gen bandwagon.
“In terms of when you talk about [the next generation] and when you announce it, it really depends on the health of the existing platform and the other things you have going on. And right now, we’re focused on PlayStation 3, and I’ve got another platform (PlayStation Vita) to get out the door in seven days, so I don’t want to be thinking about trying to launch new technology anytime soon. I want to focus all our energy on our console business, which is really just hitting its stride, and Vita, which really deserves a dedicated push from us.”
“I, quite frankly, would be very distracted if I had to be talking about next generation hardware this year.”
It is unquestionably a time of transition for Sony. In addition to the pending North American launch of the PlayStation Vita, there is also the matter of Kaz Hirai’s promotion to CEO of the company — a promotion that prompted an unusually frank admonition from Hirai himself. On top of everything else, the PlayStation 3 does, in fact, continue to sell quite well. For the week ending February 11, 2012, Sony managed to move 173,171 consoles worldwide, second only to Nintendo’s currently unstoppable 3DS, which moved 211,326 units.
Given Vita’s current situation in Japan, where rumors are flying that developers are moving projects to 3DS, Sony must see the North American launch as a fresh start for the system. The system’s $50 million dollar marketing campaign attests to as much. So, yes, Sony as a company is really, really busy, and as such, now is probably not the time for them to start stoking the PS4 fires. But…
Whether Sony likes it or not, the next generation is coming. Sony’s PlayStation 3 will be competing with Nintendo’s Wii U before the end of the year, while the endless stream of Durango leaks are, if nothing else, doing a hell of a job of keeping Microsoft’s next console at the forefront of gamers’ minds. Can Sony afford to let 2012 expire without revealing something about PlayStation 4? What do you think?
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