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For anyone following the development of Activision and High Moon Studios' sequel to Transformers: War for Cybertron, Optimus Prime has been unseated as the poster boy. Instead, Grimlock is leading the charge in the marketing efforts behind Transformers: Fall of Cybertron and it's difficult to find reason why this shouldn't be the case.

He's the leader of the Dinobots and they're a big part of the story behind Fall of Cybertron. They're also the focus of media coming from the publisher as of late about the game, which all began with a teaser featuring Grimlock.

In March, a Transformers: Fall of Cybertron trailer teased the planet Earth, the source of the origins behind the Dinobots, and then Grimlock got his own gameplay trailer. Not long after, High Moon Studios' game director Matt Tieger explained what he and the team went through to get permission from Hasbro to revive the Dinobots and include them in the game.

In the video up top, Tieger talks about the Dinobots, what they mean for the game (and gameplay!), while also explaining how in this take on the Transformers, they came to be. Essentially, Grimlock and his team - who were Cybertronians like everyone else - were captured by the "mad scientist" of the Decepticons (Shockwave) who, with the space bridge, found Earth among the many planets he investigated. It was there where Shockwave found and took interest in the Dinosaurs and turned Grimlock's team into more powerful, stronger bots, based on them. His goal was to control them but as Tieger puts it best, "nobody controls Grimlock."

That is, nobody but the players. Grimlock is a key part of the single-player game (which no longer includes co-op), and since Fall of Cybertron aims to deliver a more in-depth multiplayer experience, we're curious how the Dinobots factor into those modes.

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Who's your favorite Dinobot?

Transformers: Fall of Cybertron releases August 28, 2012 on the PS3 and Xbox 360.

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Follow Rob on Twitter @rob_keyes.