As far as game marketing is concerned, it is really tough to top a fantastic trailer. Trailers have a variety of purposes: to tease a game that is still in development or sum up the experience players can expect from an upcoming title – either way, they can generate enough buzz to stimulate a hefty number of game pre-orders.
At this year’s E3, there were a wide variety of trailers, both cinematic and gameplay focused, which premiered to some serious fanfare. For gameplay trailers, viewers expect a brief tease of one of the game’s more thrilling sequence — enough to generate buzz, but less information than would spoil the experience. Gameplay trailers this year ranged from those that showcased specific features of a title to those that highlighted one of the game’s more thrilling missions. Some trailers might have showcased the experience that was in for gamers, but didn’t do enough to highlight what makes that particular title unique amongst a ton of holiday season content.
We’ve come up with our top 5 favorites — some that could have easily made cinematic trailers and others that supplanted a hands-on experience — so let’s get things started with number 5.
5. From Dust
There is nothing like being able to play god. While certain games emulate that experience in one regard or another, From Dust makes their attempt with jaw-dropping visuals. The concept is definitely simple in execution, but the amount of possibilities available to the player help expand the playtime exponentially.
From Dust might be the title that goes criminally underappreciated after this year’s E3, but that doesn’t mean it won’t receive some serious accolades. Creating a civilization from nothing, and altering their lifestyles on a whim, has never looked this good. From Dust earned a pair of Game Rant’s E3 2011 Awards nominations.