With the Xbox One and PS4 establishing an install base late last year, 2014 is set to bring an immense wave of blockbuster titles for each of the now current generation platforms. One of the most anticipated games coming this year is unquestionably Respawn Entertainment’s Titanfall, and all of the media released thus far for the game — largely the trailers — have made the title very appealing in the eyes of consumers.
That said, achieving this level of notoriety hasn’t come easy to the developers, and this is largely a result of Titanfall‘s lack of a single-player campaign and resulting adrenaline-fueled cinematics. Drew McCoy, the producer currently working on Titanfall, recently took to NeoGAF to talk about the struggles that faced his team when it came down to marketing the actual product, and how the lack of eye-popping set pieces (similar in design to those present in traditional Call of Duty installments) forced the developer to take a different route.
“Its actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual'”movie like’ trailer is just about right out.”
“Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the ‘flow’ of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.”
McCoy makes some valid points when it comes down to cutting a trailer for a game as unique as Titanfall, and it’s safe to say that the trailers thus far have lived up to their purpose. The game cleaned up during E3 2013, winning numerous awards for best of show, and it even scored a spot on our list of the 12 most anticipated games of 2014. Those accomplishments aside, Drew still believes that the best way to hook gamers is to let them get their hands on the product.
“Its also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes [get] hands-on time with the game. There’s no amount of polished marketing that can replace playing the actual game.”
There are still plenty of unrevealed features in regards to Titanfall‘s multiplayer-based campaign that should be arriving in the coming months. Mentioned above, however, McCoy stated that more trailers should be arriving in the future to alleviate the stress of waiting for the shooter, which should reveal more about the game and what awaits all those looking forward to suiting up in a giant mech and mowing down pesky, wall-running foes.
Do you feel the marketing has worked well for Titanfall so far? Is the lack of a single-player campaign really that big of a drawback?
Titanfall is scheduled to fall onto store shelves this March 11, 2014 for Xbox One, Xbox 360, and PC.
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