Like the WWE Smackdown vs. Raw series?  If so, then you'll be happy to hear that THQ Inc. and World Wrestling Entertainment, Inc. have overcome their differences and agreed to continue their relationship until the end of this generation and possibly the next.  Oh it's true. It's damn true. The WWE granted exclusive worldwide rights to develop and publish video games based on the WWE's wrasslin' product and the right to publish interactive games based on WWE properties across all major gaming platforms and distribution channels.  This contract is set to begin January 1, 2010 and will run for eight years.

"This agreement ensures that WWE games will continue to be an important cornerstone of THQ's annual release schedule for the long term," said Brian Farrell, THQ President and Chief Executive Officer. "We look forward to working directly with WWE to expand their brand in the video game space through continued game play innovation and increased online delivery of WWE content."

"As one of the most successful video game brands, WWE is excited to work directly with THQ to translate WWE's colorful characters and ever-changing content into exciting and fresh video games for our fans," said Donna Goldsmith, WWE Chief Operating Officer.

"This year's highly rated WWE SmackDown vs. Raw 2010 video game demonstrates the innovation and creativity that THQ brings to WWE," said Vince McMahon, WWE Chairman and Chief Executive Officer. "This new licensing agreement will ensure that we continue our tremendous success in the video game industry in the years to come."

While the popularity of wrestling has been in a bit of a down cycle since the end of the WCW and the departure of major stars like The Rock, the WWE Smackdown vs. Raw series still consistently sells well. From a financial standpoint, this appears to be a good move for THQ.

Are you glad THQ held onto the WWE's rights or would you have preferred another developer had a crack at Vince McMahon's baby?

Source: THQ.com