Amidst all the current news involving Warner Bros. Discovery's plans for the DC Universe, the now-defunct DCEU just got an update. It's been confirmed the first The Flash promotional teaser will be dropped during Super Bowl LVII.
Besides being the next DC superhero in line, The Flash trailer will end Warner Bros.' 17-year absence from one of the biggest advertising events in the United States. The last time the studio had any presence at the Super Bowl dates back to V for Vendetta and Poseidon in 2006. Although James Gunn's transformation plans have already started taking effect, more prominently with Dwayne Johnson's Black Adam being cut from DC's roster, it’s currently anyone’s guess as to what The Flash's fortune will be.
The Wrap reports that the first The Flash teaser will be dropped on Sunday, February 12, 2023, during the 57th edition of the Super Bowl. The full trailer is expected to be put right before Ant-Man and the Wasp: Quantumania screenings five days later when the Marvel Studios film premieres on February 17. According to all possible sources, one of the key elements behind this strategy is that The Flash test screenings have gone incredibly well, and the spotlight for it arguably doesn't get any better than a Super Bowl that already booked Rihanna's comeback live performance.
This update hints that Warner Bros. is setting up the best environment possible for The Flash's release. Still, Ezra Miller's role in the film’s pre-summer press tour is still unknown as their mental health and legal issues persist. The last piece of information regarding The Flash to hit the news was that previously filmed cameos by Henry Cavill's Superman and Gal Gadot's Wonder Woman had been scrapped from the final cut of the movie.
The Flash release date was moved up by a week to avoid more intense competition with Indiana Jones and the Dial of Destiny, as the latter’s premiere is scheduled for June 30. With Cavill deemed surplus to requirements in Gunn's plans for the DC Universe and Gadot's fate remaining uncertain, the studio does seem confident about the type of impact The Flash can have next summer.
Previously, The Flash was expected to tackle the Flashpoint storyline from the comics, thus perfectly setting up a reset in DCEU. However, it’s a mystery if that narrative will fit into James Gunn's plans, or this might be a case of Warner Bros. simply wanting to recover its investment in The Flash, as opposed to what happened with Black Adam.
The Flash is scheduled for release on June 16, 2023
Source: The Wrap