Next week’s ad for Target stores leaks early, revealing the sale price for Fallout 4′s Nuka Cola Quantum, as well as some additional Fallout-themed merchandise.
The official Fallout Twitter feed officially announced real-life Nuka Cola Quantum a week ago as a partnership with Jones Soda Co. and Target stores. However, all three parties refrained from mentioning the price of the product, which has now been revealed in a leaked sales ad for Target.
The sales ad won’t be delivered to homes and appear in stores until the end of the week, but it’s already been unofficially uploaded onto the internet. Nuka Cola Quantum will go on sale at the same time as Fallout 4, and is slated to cost $2.99 per bottle.
While this would be a pretty high price for a normal beverage, part of Fallout 4‘s Nuka Cola Quantum’s selling point is its limited nature and collectible status. Interestingly enough, the advertisement refers to the beverage as ‘Fallout 4 Quantum Cola’, leaving out the ‘Nuka’ portion of its name. While Fallout fans understand the nuclear theme behind almost every product in-game, perhaps ‘Nuka’ would leave those who aren’t familiar with the game feeling on-edge. In any case, the finished product does still specifically say Nuka Cola Quantum, so fans can still get a perfect replica.
The ad also reveals that Target has a few more pieces of Fallout-related merchandise on the way. Target will also offer a Fallout 4 Funko mystery mini figure, a Nuka-Cola themed beanie, and a Vault Boy trucker hat. The trucker hat, like the Quantum Cola itself, is on sale at Target stores only, but the other two items will presumably be available at other stores, as well.
Zenimax Media previously trademarked the Nuka Cola logo for use on clothing, and while Fallout bags and t-shirts already exist, the Nuka-Cola beanie adds to the list of clothing that include the game’s iconic imagery. Considering the long list of merchandise that’s already been announced prior to the release of Fallout 4, fans can probably expect even more merchandise to appear in the weeks and months following the release of the game.
Nuka Cola Quantum isn’t cheap, but that probably won’t stop the majority of Fallout fans from buying at least one bottle. Giving Fallout gamers an opportunity to kick back while playing Fallout 4 and use two of the most iconic items from the Fallout series – controlling Fallout 4 with a real-life Pip-Boy while they swig one of the rarest kinds of Nuka Cola – is one of the most creative forms of merchandising a game has ever received. Plus, spending real-life money on cool physical items instead of dropping real cash on virtual game perks is as refreshing as Nuka Cola.
Fallout 4 and Nuka Cola Quantum go on sale on November 10, 2015.