Nothing like an unexpected acquisition to catch your attention. It’s been announced that Tapulous, the mobile gaming startup behind Tap Tap Revenge and it’s other iterations of the title, has been acquired by none other than Disney (they also acquired that little company known as Marvel not long ago too).
Bart Decrem, founder of Tapulous, confirmed the announcement in a post on the Tapulous blog.
“Today, we announced that we are joining Disney. We will be a key part of Disney Interactive Media Group, spearheading their drive to be the leader in mobile entertainment.
As part of Disney Interactive Media Group, we’ll develop more games, more quickly and with the resources of the world’s leading entertainment company. We will continue to develop apps that live at the intersection of music and gaming, but we’ll also push into new and exciting areas of mobile social entertainment.”
Erick Schonfeld from Tech Crunch spoke with Decrem on the phone, clarifying the acquisition details. Decrem’s official title will be the general manager and senior vice president for Disney’s Interactive Media Group – maintaining his operations in Palo Alto, CA. He also explained what the potential the new endeavor has.
“We will be at the center of Disney’s mobile strategy. They have 40 apps in the app store today. There is Disney, Marvel, ESPN, Pixar – the idea of combining what we know about games in the app store with Disney’s brand and ID is exciting. It’s exciting to be in the driver’s seat.”
We can assume some positive work will come out of the Tapulous/Disney team – a talented startup blending with an also talented, established, well-funded company. With the other partnerships Disney has, the possibilities are nothing short of plentiful.
Tapulous’ Tap Tap Revenge holds the reign of most popular game series in the app store – it has been downloaded more than 35 million times, and has played over 1 billion songs. You can find the array of Tap Tap title’s in the iTunes app store.
What do you think of Disney’s acquisition of Tapulous?
Source: Tech Crunch