Gamers who also follow film news are likely aware that rarely a week goes by at this point without some piece of news relating to Star Wars: Episode VII emerging. From casting details to on-set injuries to sneak peeks at props; fans can’t get enough Star Wars. EA and DICE have also noticed the Episode VII magic and the companies plan to ride the wave of the film franchise to bring a little extra attention to 2015’s Star Wars Battlefront.
Star Wars Battlefront made a brief appearance at E3 2014 and gave fans an early look at Hoth and Endor. DICE has spoken openly about the creative freedom it was given for the game’s development and the choice to explore the classic Star Wars universe. Although the game is totally unrelated to the upcoming film, and set in a different time period, EA would still like to capitalize on the spotlight JJ Abrams’ movie will be putting on the Star Wars universe come the 2015 holiday season.
Thanks to an Electronic Arts earnings call transcript provided by Seeking Alpha, we were able to hear some more about EA’s plans for Battlefront’s launch. During the call, EVP of EA Studios Patrick Soderlund explained that it would be preferable to launch Battlefront during the movie’s release window…
“What we’re building is more rooted in the traditional Star Wars universe and not so much necessarily linked to the movies being made… And that’s just because we wanted to make a game that celebrated the history of Star Wars.
“Obviously there will be things in there that are somewhat tied to the new movie. I wouldn’t say that we have a particular tie to the movie. Now, obviously we would prefer to be close to the movie, but I wouldn’t say that we’re directly tied to it.”
Episode VII is slated to hit theaters on December 18, 2015; which does seem pretty close to when the game will be ready from what we’ve seen and heard so far. The footage displayed at E3 2014 was very early and EA explained that we will have to wait until Spring 2015 to get our first real look at Battlefront. Late holiday season 2015 may be a painfully long wait for die-hard fans, but it certainly seems like the right choice from a marketing standpoint.
There’s no doubt that Episode VII’s theatrical release will bring along with it a massive resurgence of all things Star Wars in the public eye. Along with the commercials that will air all holiday season reminding consumers to get out and pre-order tickets for the movie, there will also be action figures, t-shirts, bed sheets, and everything else you can imagine. Releasing the game at the height of that impending craze for the galaxy far, far away seems like a wise choice for EA.
With the recent delays of both Dragon Age: Inquisition and Battlefield Hardline, EA is set to have a pretty massive late 2014 and 2015. Hopefully, the extra development time makes for the release of some amazing games starting at the end of this year.
Do you think releasing Battlefront near Episode VII is a good idea or would you rather get your hands on the game earlier? Let us know in the comments.
Star Wars Battlefront is aiming for a 2015 release on PC, PS4, and Xbox One.
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Source: Seeking Alpha