Electronic Arts has officially earned a Guinness World Record for Star Wars Battlefront 2. Though it's not a world record that it's likely to publicize anytime soon. The record is related to the now-infamous controversy tied to Star Wars Battlefront 2's loot boxes. In the midst of the controversy, an EA representative posted to Reddit justifying the publisher's loot box strategy. That post became the most downvoted comment in Reddit's history, a record unlikely to be broken in the foreseeable future.
Reddit user -amsha- posted a picture of EA's new award today. The award was published in the 2020 edition of the Guinness Book of World Records. The award is titled, "Most-downvoted comment on Reddit" and includes a short description. "An official post by videogames publisher Electronic Arts, responding to players' complaints about having to unlock characters such as Darth Vader and Luke Skywalker in Star Wars Battlefront 2 (2017) through 'loot boxes', has 683,000 downvotes."
To be exact, the Reddit post currently has 667,824 downvotes. The comment did peak at the number listed in the record, but has decayed likely due to deleted Reddit accounts. The second place comment, for comparison, currently has a measly 23,393 downvotes. It's a meme comment specifically asking for downvotes. Yes, EA's Reddit post is more than 2800% the value of the second place comment, making it a truly astonishing accomplishment.
Why the comment was downvoted to such extremes is both a simple and complicated topic. Obviously, the comment was met with frustration and anger. The comment was defending a particularly indefensible scheme, and it had a rather mocking tone, too. However, the controversy was also rooted in a long history of frustration regarding EA's business practices, too.
The reaction to Star Wars Battlefront 2's loot boxes and character unlock mechanics, and perhaps this comment itself, was hugely impactful. EA reacted overnight, lowering the costs of Star Wars Battlefront 2 loot boxes by 75%. EA would go on to remove paid loot boxes from the game entirely, removing gameplay items like character unlocks from free loot boxes. Loot boxes in all games have faced a new level of public oversight. The Guinness World Record isn't just well-earned and hilarious, but also an important moment in modern video game history.
Star Wars Battlefront 2 is available now on PC, PS4, and Xbox One.