Insomniac's beautifully made Spider-Man game for the PlayStation 4 may have only been out for a few days, but that doesn't mean the game hasn't had time to smash some previous sales records. In fact, it's the new fastest selling game of 2018, at least in the UK.
This means Spider-Man has uprooted the previous record holder Far Cry 5, which reached first week sales figures of $310 million. Spider-Man has taken its place as the new king, at least until another giant, highly-anticipated game comes along to dethrone it- which will likely be Red Dead Redemption 2. Spider-Man has also already doubled the sales of God of War, Sony's last giant exclusive title.
As if all these accolades weren't enough, Spider-Man has also broken some records for Marvel video games as a whole, becoming the new most popular Marvel game to have ever released. The previous record holder was LEGO Marvel Super Heroes, which seems like it would've had more mass market appeal for families and children.
However, Spider-Man has not yet been able to claim the top spot for fastest-selling superhero game of the generation, with that honor currently belonging to Rocksteady's Batman: Arkham Knight game. It is worth noting that these charts do not include digital sales, only physical copies are tracked.
So what exactly is driving this level of success? It most likely has something to do with how critically well-received the game has been. Spider-Man reviews everywhere have been very positive thus far, so it makes sense that fans would be eager to get their hands on it. There's also the success of Sony's marketing for the game, like a train in New York that got a complete makeover for the exclusive, and the steady release of new gameplay and screenshots as the game's launch neared.
What's particularly interesting about Spider-Man's success is the fact that it's a PlayStation exclusive, making it even more impressive that it has managed to beat out other, multi-platform games. Insomniac did well to deliver such a well-received game, especially during a year with so many other amazing games making their way to the market. Hopefully, the successful trend will continue long enough for a sequel.
Spider-Man is available now on PS4.