Nearly two weeks ago, the Chicago-born rapper Soulja Boy made the news when he announced on Twitter that his own handheld console was on sale on his tech website, souljawatch.com. Before that, he announced that his own "Crank That" emote would be added to Fortnite. Now, the rapper continues to make gaming-related headlines, with Soulja Boy announcing that he is planning on starting his own eSports franchise in 2019.
Elaborating on this, Soulja Boy said that he wants his "organization" to feature teams in numerous eSports games such as Fortnite, Call of Duty, and Counter-Strike. The rapper said, "We're gonna be finding talent, hiring talent", and he spoke not only about the possibility of hiring extremely popular Twitch streamer Ninja, but also about how much Ninja has already helped him.
According to Soulja Boy, Tyler "Ninja" Blevins has helped him learn the "business". The rapper acknowledged that it would be extremely beneficial to hire Ninja, but also he stated that he realized a contract with Ninja would cost a fortune. However, Ninja's contract with Luminosity does end soon, so it does remain within the realm of possibility.
For those unaware, Soulja Boy's aforementioned tech website sells smartwatches, game consoles, and other tech-related products, but fans have quickly come to realize that most, if not all, of his products are illegitimate. While the products are real, many believe they are simply being drop-shipped, meaning they have been purchased from other sites and then marked-up in price by the rapper. Investigation work has revealed that the exact $113 "SouljaGame Handheld" console is being sold on multiple sites, one of which is selling it for less than $35.
With the recent, massive popularity of Fortnite, the gaming industry as a whole has seemingly grown exponentially over the past year. As the industry continues to grow, gamers will likely see an increasing amount of celebrities get involved. With this in mind, it is no surprise that celebrities like Soulja Boy are beginning to invest in the casual-gaming and eSports industries, both of which can be extremely profitable.