The American rapper DeAndre "Soulja Boy" Way has recently made headlines concerning his questionable brand of gaming consoles, namely the SouljaGame Handheld, SouljaGame Fuze, and Retro SouljaBoy Mini Handheld. In fact, to the many detractors of these likely illegal emulators, Soulja Boy issued a series of homophobic tweets (that have since been deleted) in defense of his gaming consoles.
But in a serious about-face, Soulja Boy's stalwart stance given his consoles has faltered, as the rapper has since pulled his consoles from stores. During their time on the market, these consoles have supposedly sold over 5 million units. The rationale behind pulling those consoles from the market was an impending lawsuit from Nintendo, the gaming giant.
For many, the writing was on the wall. And it seems they were right in the end, as Nintendo soon began legal proceedings after the product was announced. In a recent tweet, the American rapper seemingly admits defeat, and his consoles have since been pulled from his website. Some tech still remains, including the SouljaPhone HT70 and the Bluetooth wireless SouljaHeadphones, but not a single gaming console can be ordered.
I had to boss up, I didn’t have a choice. 🤷🏾♂️— Soulja Boy (Drako) (@souljaboy) December 29, 2018
Whether this proves to be the end for Soulja Boy's venture into the gaming industry or not remains to be seen, but the rapper has also discussed the possibility of starting his own esports franchise in 2019, targeting games such as Fortnite, Call of Duty, and Counter-Strike. But at this juncture, the future of his esports franchise is unknown.
Taking all of this into consideration, it's hard to say that this news comes as a big surprise. After all, Nintendo is known for aggressively defending its copyrights, and Soulja Boy's consoles looked incredibly similar to some of Nintendo's products. Despite claims that he wouldn't balk, Soulja Boy apparently sees this as a better fiscal decision than attempting to defend his consoles in court against the gaming giant.