With gamers everywhere struggling in these hard economic times, along with the rest of the world, Sony still managed to have a very successful holiday season.
The game and hardware manufacturer was able to post about $1.68 billion in income – with a large part of that coming from the PlayStation family.
PlayStation brand products increased their income from $560 million during the holiday season – which is an increase of about 134% from this same time last year. This could be in large part due to the solid output of games and hardware that Sony put out for the PS3 and PSP.
2010 saw the release of the much anticipated PlayStation Move, which did its part to bring motion gaming to the less-casual crowd that games on the PlayStation – as opposed to the casual gamer crowd that plays the Wii.
This year also gave the PS3 a modest price cut that made it more accessible to the masses.
The sales were also undoubtedly boosted by a solid batch of new games. As the year came to an end, a number of big games made their way to store shelves. October saw the release of Medal of Honor, Fallout: New Vegas, Rock Band 3 and Star Wars: The Force Unleashed 2. Not to be outdone, November also had a great showing of new blood on the market: Call of Duty: Black Ops, the PS3-exclusive Gran Turismo 5, and Assassin’s Creed: Brotherhood.
The PS3 wasn’t the only Sony system putting up solid numbers, though. The PSP saw the release of the highly anticipated God of War: Ghost of Sparta – which moved a lot of units. Finally, believe it or not, the PS2 was also able to keep its hardware numbers about the same, though the actual sales figures dropped by around $6 million. The old-timer is still alive and kicking, at least for now.
What Sony hardware and games did you buy this year? What are you looking forward to most in 2011? Do you think Sony will have an even bigger year in 2011?
With plenty of system-exclusives on the way next year, Sony is no doubt hoping this is merely the calm before the storm.