E3 2017 is just a matter of days away, and the final preparations are being made for the event. Today, its organizers released a diagram of the show’s floor plan, and it revealed that Sony’s booth is roughly double the size of the space that’s been given to Microsoft.
Sony will take up 30,000 square feet of space in the West Hall of the Los Angeles Convention Center as it shows off what’s next for the PlayStation brand. Meanwhile, the Microsoft booth will only take up 15,000 square feet, an area equivalent to the likes of Activision, Bethesda, and Ubisoft.
This might suggest that Sony is putting more of a focus on playable demos and online coverage than Microsoft. Typically, companies use their booths to house demo units, while the biggest reveals are made during their all important press conferences in auditoriums elsewhere in the venue.
However, Sony might be taking up the extra square footage with the knowledge that E3 attendees are going to want to try out what the company is exhibiting. It’s great to have your games be in high demand, but the purpose of an event like E3 is to get as many people to experience titles hands-on, with a view to building hype around various products.
We already know that Sony is going to be swinging for the fences at E3 2017, with The Last of Us: Part 2 one of the games that PlayStation fans are most eager to see more of. It’s more difficult to say what Microsoft has on the horizon for the Xbox faithful, although it’s reasonable to expect that Project Scorpio will have a big presence.
In less than two weeks, E3 2017 will descend upon Los Angeles, and the time for rumors and speculation will come to an end. There are sure to be some surprising announcements and breathtaking reveals at this year’s event — and no matter who was the biggest booth, it’s likely that PlayStation and Xbox fans alike will come away with plenty to look forward to.
E3 2017 takes place between June 13 and June 15, 2017.