Sony is itching to relive the PlayStation 2 glory days and regain its dominant share in the market, and they're using innovative new technologies like the PlayStation Move and gaming in 3D while pumping out great, exclusive new games like God of War III to regain their position. In an extensive interview with Gamasutra, Sony Senior Vice President of Publisher Relations Rob Dyer discusses what it's like to continually juggle relationships between large and small publishers and the methods he uses to earn money.
Of particular note are his views on downloadable content (DLC), stating that he wants more content on the disc rather than encouraging DLC:
"Yeah, because that way, 100 percent of the users are going to get it. 100 percent. What are we, north of 70 percent on the network now? 73, I think. Microsoft probably the same... [That's] still a significant number of people that aren't able to get, whether they don't have broadband, whether they just flat out can't get on the network. Whether or not you do it, they're not using it. I want it on the disc, that way when they buy it, they get it. So, if I can do that, that's great.
Now, you can talk about why DLC is important to help limit the used game business and to keep people holding onto [the game]. I'm all about that, too. I love that. But I want it on the disc so that 100 percent out there that can play this thing."
My interest is always piqued when I see statements going against the popular opinion, and I'm interested to see how this tactic plays out for them in the fight to steal share from Microsoft. The full interview is a whopping 5 pages long and covers topics ranging from exclusive titles and working with publishers' development cycles to getting developers to create content for the upcoming PlayStation Move.