Ninja Theory's Senua's Saga: Hellblade 2, a sequel to the hit 2017 game, was the first title confirmed for the upcoming next-gen Xbox Series X during The Game Awards 2019. While not much has been revealed about the new game since then, clearly the development studio is hard at work — though it has still found the time to attempt some viral marketing by releasing Senua-themed lenses for the social media app Snapchat.
The studio unveiled two Snapchat lenses Monday, one featuring calm face paint based on Hellblade: Senua's Sacrifice and the other with more angry warpaint based on Senua's Saga: Hellblade 2. One more lens has been released by the studio that turns fans into Nidhoggr from 2020's Bleeding Edge.
In January Ninja Theory confirmed that the development team on the upcoming Xbox Series X and PC title is twice the size of the first Hellblade. With a bigger staff no doubt a larger portion of the work is going toward marketing and PR, which would explain why Snapchat has been getting so much love from the acclaimed studio.
While Hellblade 2 is not yet released, Ninja Theory has already announced Project: MARA, the experimental game it will be putting out after that.
Senua's Saga: Hellblade 2 is coming to the Xbox Series X and PC.
Source: Snapchat Lens Studio