Sony says that shooting game fans are switching to the PlayStation 4 and that games like Star Wars Battlefront ‘pull on the heart strings’ of Star Wars fans.
These past few weeks, Xbox One exclusive Halo 5: Guardians has dominated the headlines. Not only has Halo 5 reviewed fairly well, but fans are buying it in droves, with the game racking up $400 million in sales (this includes both the game and Halo 5 console bundles) to become the biggest launch in Halo franchise history. On the other hand, the PlayStation 4 has far less exclusives to show this holiday season, but Sony says that more and more shooting game fans are switching to its console.
Speaking to industry publication MCV, PlayStation group marketing manager Lauren Bradley says that “this generation, the shooter audience is tending to switch over to PS4, so we’ve got high expectations for Star Wars Battlefront around both launch and into next year”. And not only does the new Battlefront TV ad pull on the heart strings and celebrate nostalgia, but “Star Wars is so important to so many of us, those who love it often have that one friend they grew up watching it with” and so “[ads like these are] a good way to get the local co-op message across”.
In addition to Star Wars Battlefront‘s TV spot, Sony is also capitalizing on Battlefront‘s popularity in other ways. For example, the company has put together several Star Wars PS4 console bundles, some of which include a special edition of the console that has Darth Vader’s face emblazoned on the side, a Star Wars DualShock 4 controller, and a pack of four classic Star Wars games as well. Given that EA expects Star Wars Battlefront to sell 13 million copies, Sony could very well be onto a winner here.
There are a few other examples of how Sony is catering to shooter fans, though, as the company snatched Call of Duty: Black Ops 3‘s DLC timed-exclusivity rights away from Microsoft, giving PlayStation players access to the game’s additional content 30 days before those on Xbox and PC. Meanwhile, the company also has a marketing deal in place with hugely popular shooter Destiny (though Sony’s methods of promoting the game haven’t always gone down well).
But, while many would agree that Sony’s doing a good job of enticing shooting fans to come to the console, some would argue that the company could do a little more. Microsoft’s Xbox One Elite controller, in particular, has been in high demand from the shooting game audience, and many would like Sony to follow suit with some sort of DualShock equivalent. It’s unclear whether the company will do that – in order to get even more gamers to switch to PS4 – but Game Rant will update should Sony make any announcements.