It’s never surprising to see fans making videos of some of their favorite gaming properties – in fact it’s an all too common occurrence. Whether those videos include death-defying feats in Grand Theft Auto 5 or something like the dance crew that was assembled in Destiny, it’s something that has come to be expected following the growth of the medium and technology as a whole
While gamers are notorious for releasing comedic videos and mash-ups, it’s very rare that a gaming company actually gets in on the gag and releases something themselves. It turns out that SEGA is the first firm to get in on the trend, with a mash-up featuring the titular Sonic the Hedgehog and the now infamous Shia LaBeouf motivational rant.
The video in question features a scene from Sonic Generations that includes all of the major friends the blue blur has at his disposal cheering him on. This is the point that Mr. LaBeouf has been added to in a rather hilarious fashion, encouraging both the old and new versions of Sonic to overcome both variants of Dr. Eggman currently trying to destroy them.
SEGA has billed this video as the first look at upcoming DLC for the aforementioned Sonic Generations, although that’s very clearly a joke on behalf of the publisher. Suffice to say, the video had its intended result, as the faux advertisement is certain to draw a few laughs from followers of the series. Still, we can’t help but be baffled by the willingness the company has to jump in on the popularity of this particular Shia LaBeouf internet video.
In the wake of poor sales of its latest installment in the hedgehog-centric series, Sonic Boom, it’s interesting to see what SEGA is doing to keep its mascot in the public eye. With a complete restructuring of the firm currently aligning the once prestigious hardware manufacturer with the goal of focussing on development for digital and mobile games, it’ll be interesting to see what the future holds for its many beloved properties on consoles. Sadly, the answer to that question could be a lot less entertaining than the newly released video.
In the meantime, at least gamers can enjoy Sonic’s appearance in the latest Super Smash Bros. games or look forward to donning his iconic red running shoes in Mario & Sonic at the Rio 2016 Olympic Games.
What do you think of the Shia LaBeouf/Sonic the Hedgehog mash-up? Would you like to see SEGA tackle more comedic videos like this one? Get at us in the comments.