Not even the creators of Sharknado could have expected the creature feature to become the monster it is now. Produced on a modest budget of $2 million for the Syfy channel, the terrifying combination of extreme weather and deadly sea predators turned out to be a recipe for success. The film has become a cult hit, and has a sequel scheduled for release on July 30.
That’s not all for the so-bad-it’s-good movie, though. Sharknado has become a merchandising phenomenon, and the title has a reported 45 licensees for Sharknado products. Now, fans of the film will have the chance to live the horror on their mobile devices. Alongside the release of Sharknado 2: The Second One, Syfy is letting loose Sharknado: The Video Game, a mobile game for iOS.
Speaking with The Hollywood Reporter, Vice-President of Syfy Jeff Li revealed that Sharknado has been given the video game treatment in the form of an endless runner title in the style of Temple Run. The game was licensed to publisher Majesco Entertainment, who previously touched on open water with Jaws Unleashed on Xbox, PS2 and Windows. Sharknado: The Video Game has been developed by the appropriately-named Other Ocean Interactive.
As well as giving an insight into the style of game, citing it as “instantly accessible,” Li also explained the decision to keep Sharknado isolated to iOS devices. Apparently, it was due to the time constraints involved in the creation of the title. “Our one quest was to get a game out before or at the time of the second movie,” Li said. “We did not give the game developer a lot of time.” Rushed b-movie tie-in alert!
Li explained that the mission of the game was to “ride the Sharknado 2 wave,” and given the first Sharknado only hit screens in August of last year, a home console release would have been nigh-on impossible. However, if the mobile title is successful, then Syfy will contemplate a home console game at a later date, with Majesco also handling the license.
The short time-frame for Sharknado: The Video Game was not enough to put either Majesco or Other Ocean off the project. In fact, Other Ocean, the developer who released the unimpressive South Park: Tenorman’s Revenge and the DS port of X-Men: Destiny, reportedly jumped at the chance to develop Sharknado: The Video Game. “When Majesco approached us about make a Sharknado game, we said ‘yes’ before they’d even finished asking,” said Frank Cifaldi, Other Ocean Designer.
It sounds as though there are more than just sharks up in the air. There have been no gameplay videos revealed, although gamers can expect to fight sharks with a variety of weapons — depending on how much they want to pay for them using the game’s pay-for-content model. Syfy is still discussing the price structure of the game with Majesco, although Li confirmed that SyFy would prefer to release the game for free initially.
Li also explained that Sharknado: The Video Game is part of a branding strategy that Syfy hopes will push Sharknado as a long-term franchise. “We want to establish Sharknado as a transmedia property, so you will want to enjoy the experience on or off the television screen and interact with it,” said Li. “Videogaming is a perfect medium to extend the franchise.”
Will Sharknado: The Video Game be good enough to compete with our five favourite endless runner titles? Or will it simply be another part of the Sharknado brand rather than a good addition to the wealth of other mobile titles out there? We’ll find out soon enough.
Sharknado: The Video Game will be released on iOS devices before the debut of Sharknado 2: The Second One on July 30.
Source: The Hollywood Reporter