SEGA Skipping E3 2015 Booth

By | 1 year ago 

SEGA has officially confirmed that they will won’t be attending E3 2015, confirming suspicions that the company is focusing on their restructuring for the time being. The multinational company is relocating their US-based headquarters to Southern California after a dramatic year of internal changes, so it’s not entirely surprising that they won’t be on the show floor this year.

The future of the company was put into doubt after massive layoffs several months ago, which resulted in SEGA restructuring itself as a mobile gaming and digital-only company. This was followed by disappointing sales for Sonic Boom, a game which was riddled with bugs and quickly earned a bad reputation among fans.

In an official statement, SEGA confirmed two reasons behind their lack of attendance at E3 2015. The first was the aforementioned restructuring, and the second was that their larger titles are due out in 2015/2016, which is somewhat questionable seeing as that actually makes it a good time for them to attend:

“With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment, Sports Interactive and Creative Assembly, we are concentrating our efforts for some of these major announcements after our relocation.”

To be fair, the move does ultimately make sense considering the company would have little to show at this year’s Electronic Entertainment Expo. Based on the latest trailer, Total War would be their main point of interest, though games like Tembo The Badass Elephant and Football Manager would have a harder time drawing in the large crowds typically seen at E3 booths.

Tembo The Badass Elephant Trailer

Despite SEGA not formally acquiring a booth for this year, some of their titles will still be on display through respective third parties – it wouldn’t be surprising to see Total War at a PC-based manufacturer.

It’s worth noting that SEGA specifically mentioned Relic Entertainment when they talked about studios with bigger titles launching within the next year, especially considering Relic hasn’t officially revealed its next large title. The studio was acquired by SEGA for a hefty $26,600,000 price tag back in 2013 during the THQ bankruptcy, and soon after finished their sequel to Company of Heroes. They’ve spent the last year pushing out expansions for the game, so it would make sense that a new large title announcement is due soon.

E3 2015 will take place June 16-18. Game Rant will have live coverage from the event.

Source: IGN