For a long time, the next-generation Xbox has been colloquially named the Xbox 720, as a natural next step for the  Xbox 360. However, it seems that Microsoft has used logical foresight to predict the potential road that this could take them down – a road that would eventually end up with the Xbox 23040 – and has decided to jump the gun and simply go as high as they can count.

IBT has apparently received confirmation from it sources that the next-generation console will be called the Xbox Infinity, which opens up a lot of ways in which the pleasingly symmetrical infinity symbol could be used as a logo. However, when IBT contacted Microsoft through official channels, the company’s representatives frostily replied that it, “does not comment on rumor and speculation.” Whether that means that the ‘Infinity’ moniker is simply another rumor, or that Microsoft are simply holding off on acknowledging the name until they officially present the console at an announcement press conference is unclear, and without knowing who IBT’s sources are it’s difficult to get an idea of how reliable this “confirmation” is.

However, the saying goes that there’s no smoke without fire and there’s been an awful lot of smoke in the shape of ‘Xbox Infinity’ recently. A leak from SEGA earlier this month not only included details of an upcoming Sonic the Hedgehog game, but also listed the ‘Xbox Infinite’ as one of the platforms it would be released on.

On the flipside of that, many consider the fact that Microsoft has registered the domain name and multiple variants to be an indication that the console will be called Xbox Fusion, not Xbox Infinity. Also, the “official” banner that began appearing online around the same time as the Sonic the Hedgehog leak was recently outed as a fake by its creator, a Reddit user called C-Ron.

A screenshot from Sony's 'See the Future' PS4 campaign

So, until we get better confirmation of what the next-gen Xbox will be called, it’s best to move on to things that are a little more certain. There’s never really been much dispute over what the fourth PlayStation console would be called (it’s called the PlayStation 4), but in lieu of getting to see what the actual finished product looks like, we now know what the platform’s official slogan will be and have a rough idea of how Sony plan to market it a little closer to the release date.

One of Siloconera‘s sources that is considered to be reliable (in the sense that the last piece of Sony information they leaked was officially unveiled shortly afterwards) shared a commercial from a campaign that is currently in the works for the PlayStation 4, working from the slogan: “Greatness awaits.” You can read a full description of the commercial over at their site, but here are some snippets from the voiceover:

Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.

Who are you to be ordinary? You, who could get away with murder, or raise the dead.

Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.

Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.

Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.

A screenshot from 'Killzone: Shadow Fall'

This is served up with imagery from various forthcoming PS4 games, including Destiny and Killzone: Shadow Fall, and if this commercial isn’t really a leak then PlayStation needs to get in touch with whoever thought it up and get them on their marketing team, because that’s an epic way to sell a video game console. Admittedly it relies heavily upon flattering its audience, but it also effectively captures the spirit of unlimited imagination, exploration, adventure and role-playing that infuses video games and makes them so much fun to play.

Thankfully, it looks like we might actually get to see this commercial in the future, since Siliconera later confirmed that Sony has registered “Greatness awaits” as a trademark for a video game console. Let’s hope that the spirit of competition means that Sony and Microsoft will pull out all the stops trying to outdo each other with their next-generation consoles, and the marketing for them.

The next-generation Xbox and PlayStation consoles are expected to arrive at the end of 2013. We;ll keep you updated on details as they become available.

Sources: IBT, Siliconera