Since its release, the Sony PlayStation 4 has been selling better than hot cakes in the Arctic tundra. While the company put the bar at 5 million PS4 units sold by March 2014, Sony’s popular machine blitzed through that number, with over 7 million of them having flown off of stores shelves and out of retailer warehouses as of April 2014. And some customization is on the way.
It’s not just the console itself that has been selling well, as add-on peripherals for the console have been gathering some interest as well. Most notably, the PS4 camera (which Sony chose to sell separately to avoid the same high pricing plans that the Xbox One suffered from) sold so well in North America that its high demand saw the price for the device raise by $10 in some markets.
The reason for the peripheral success? Perhaps people just really like their PS4 accessories, or maybe it’s the promotional booklets that each PS4 came bundled with (clearly a conscious marketing push). But as they continue to sell so well, Sony has announced yet another plan for PS4 peripherals: this time, it’s the DualShock 4 controller.
The plan for the DualShock 4 is not a range of new designs or a price cut, as some might hope, but simply to release more of them. Sony has officially announced that two extra color schemes for the controller will be soon made available in the United States and Canada.
After a stint in the UK and Japan, the DualShock 4’s 'Magma Red' and 'Wave Blue' flavors will be released in the United States and Canada later this year for $59 each. Unfortunately, despite the controllers originally being announced with both North and Latin American release dates on the cards for 2014, that now doesn’t seem to be the case (Sony has been entirely silent on the controller's release in the Latin American region since).
The lack of a Latin American release date for the colorful line of DualShock 4s can be chalked up to the fact that PS4s are ludicrously expensive on the continent. Sony themselves have spoken out about the prices, while estimated figures from Bloomberg suggest that Brazil is the most expensive place in the world to buy the console: costing $1,700 to buy a PS4 in the country.
Nonetheless, Sony seems to be committed to getting a range of colorful DualShock 4’s into PS4 player mitts (not least with the white PS4/Destiny bundle) and there's every chance that the aforementioned DualShocks will make their way to Latin America if and when the PS4 price comes down, so we’ll keep you posted once we know more.
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Source: PlayStation