Over the past few years, even as the Netflix service has faced major competition from the likes of iTunes, Redbox, and even console-specific services like Microsoft’s On-Demand, there has still been a steady outpouring of devices that support their Watch Instantly service. It’s a feature so ubiquitous that there are more devices out there that don’t offer it — be they TVs, mobile phones, or tablets — than do.

But what exactly is the best way to experience Netflix’s diverse selection of streaming movies and TV shows? While that answer obviously rests with the consumer, we have discovered which device is the most popular for Watch Instantly: the PS3.

Today Phil Rosenberg, Senior Video President for Business Development at Sony, revealed that the Ps3 is the #1 living room-based device for Netflix Streaming, beating out smart TVs, internet-connected boxes like Roku, Boxee, and the Apple TV, as well as the Xbox 360. At times, as Netflix CEO Reed Hastings revealed in conjunction with Rosenberg’s post, the PS3 even beat out the PC in terms of hours usage.

Although the PS3 entered the Netflix market behind the Xbox 360, it pioneered many of the features that have become standard not just for Microsoft’s console but also across all devices. 1080p HD playback, 5.1-channel Dolby Digital support, and post play options all appeared first on the PS3 before they made it to the Xbox 360.

Rosenberg even cites the console’s use of a new voice control feature called “Max” as emblematic of the PS3’s pioneer status, even though the Xbox 360 does support Kinect voice commands when using Netflix.

Nonetheless it is surprising to learn that the PS3 is the preferred platform for Netflix use, even though the Xbox 360 and Wii are in far more homes (the Wii more so than the Xbox). Each has a slightly different UI, but many appear to favor the PS3’s offering, which could be the major tipping point in Sony’s favor.

And, of course, the ability to take Netflix on the go with the Vita is a useful feature. Granted, the Wii U offers a similar feature with its GamePad, but once again Sony’s console got their first.

What is your preferred Netflix Instant Streaming device? What features would you like to see brought to the PS3 in the future?

Source: PlayStation Blog


tags: netflix, PS3, Sony