If you backed recent Kickstarter project Prey for the Gods, you might have noticed that the game has undergone a slight name change. Now acting under the title 'Praey for the Gods', the latest project by No Matter Studios has had its name forcibly altered thanks to conflicts with Bethesda's Prey franchise.
According to a recent newsletter on the Praey for the Gods website, No Matter Studios has changed the name of its upcoming title thanks to opposition from ZeniMax Media, parent company of Bethesda Softworks. Since the action-adventure survival game's name conflicted with ZeniMax's trademark on the Prey brand, the developer agreed to change the title without going to trial.
"While we disagree with their opposition we were able to come to an agreement," No Matter’s post reads. "It was something that kept [us] up many nights, and no doubt shifted our focus from our game frequently. Worrying about the outcome if we went to trial, if we’d lose our fans or walk away from the mark and still potentially get sued for millions on trademark infringement."
Praey for the Gods is currently in development by a three-man team and has yet to enter the closed Alpha stage, so a change of name at this point in time isn't the worst of outcomes for the company. No Matter Studios has retained its original logo, just with an additional letter now in the mix, so the game's brand is still mostly intact.
With a reboot of the cult classic Prey coming out later this week, it may just be a case of unfortunate timing for the young developer, as ZeniMax Media is likely to be more protective of its brand than ever right now. At the end of the day. No Matter is still in the process of developing its game, something that the company claims to regard as a win.
Prey is set to launch on May 5, 2017 for PC, PlayStation 4, and Xbox One.
Source: No Matter Studios