It’s no big secret at this point that Pokemon GO is an absolute juggernaut when it comes to making money, as it was recently revealed a couple of weeks ago that the mobile game has hit a revenue milestone of $1.2 billion. Now, according to a new study from the mobile analyst Sensor Tower, it looks as if the United States is the country that has contributed the most to the title’s financial successes since its launch, as the US user base leads overall revenue generation for the game with roughly $424 million of in-app purchases.
As seen below in Sensor Tower’s graph, while the United States is the nation that spent the most overall on Pokemon GO, Japanese players make the highest purchases in the game on an individual level. To be specific, players in Japan have spent an average of $26 per download in the mobile title over the past 12 months, which almost triples the next-closest average of $7.70 for the United States.
While these statistics are definitely huge indicators of which countries engage with Pokemon GO the most, perhaps what’s more impressive is the amount of downloads the game has received since its release back in 2016. According to Sensor Tower, the mobile title has been able to reach a unique install figure with one download per App Store or Google Play account of almost 329 million in total.
Without a doubt, the amount of revenue and dedicated user engagement for Pokemon GO continues to grow due to Niantic’s ongoing updates for the mobile title, with the game having recently begun an Anniversary event that offers players the chance to acquire an Ash Hat Pikachu and various loot boxes through July 24. Not to mention, the developer plans to continue getting people worldwide to go outside and connect with their fellow Pokemon GO fans by hosting various Safari Events that unlock region-specific Pokemon.
Taking all of this into account, it will be interesting to see how much higher the revenue can climb for Pokemon GO beyond its first year of availability. Should Niantic finally deliver on its promise of including legendaries in the game, it’s likely that even lapsed players will jump back into the title to catch ’em all and potentially enhance its bottom line.
Pokemon GO is available now for Android and iOS.
Source: Sensor Tower