Much of the world has been affected by COVID-19, and as safety procedures are put in place, many companies are changing their way of operating. The Pokemon Company has faced various challenges because of its popular mobile game, Pokemon GO.
Pokemon GO is played mainly by walking around in public and being active, and because of that, Pokemon GO has changed aspects of the game to encourage self-isolation and prevent the spread of the coronavirus. The mobile game has tweaked some mechanics to prevent people from having to go outside to play. Pokemon GO has also taken steps outside of the game to encourage people to stay safe. As of today, Pokemon GO has changed its Twitter bio to remove phrases that encourage leaving the house.
Pokemon GO has removed the phrases "stepping outside" and "Getting up and GO!" from its Twitter bio. This change comes a few days after a man in Italy was cited for playing the game in public, which defied Italy's quarantine. It is possible that they made this change to prevent more situations like that from happening. By changing the phrasing on their Twitter bio, Pokemon GO is sending a message that even a small action is necessary for protecting the public.
Anytime the Pokemon GO app is opened, various messages pop up warning players not to enter dangerous areas, trespass, or drive while playing. Pokemon GO could benefit by placing messages encouraging safe practices such as self-isolating, washing hands, and being aware of symptoms. However, since Pokemon GO is played all over the world, a universal message would not fit all regions.
Changing mechanics has made it possible to play at home, but Pokemon GO is trying to go even further to enable players to have the same experiences as playing the game normally. Some aspects of the game like gyms, raids, and Pokestops can only be accessed by traveling, so Pokemon GO has provided rewards that would normally be earned in public spots. Items like Pokeballs and Incense have been practically given away in the shop and rare Pokemon are rewards for new quests players can participate in right from the comfort of their home.
Pokemon GO has faced challenges with player safety before, but this is by far the biggest challenge. Pokemon GO has adapted and will continue to try to ensure player safety through the pandemic. Changing the Twitter bio may seem like a small action, but anything to encourage players to be safe is necessary during this time.
Pokemon GO is available now in select regions on Android and iOS devices.