Pokemon GO has been nothing short of a massive success ever since its release last July, managing to hit revenue milestone after revenue milestone. According to the latest financial data, the mega-popular mobile game has continued to make plenty of money and has now earned a whopping $1.2 billion in total revenue.
App intelligence company Apptopia crunched the latest financial numbers for Pokemon GO, and the result is continues to be staggering. Having earned a total of $950 million in total revenue in 2016, that number has since increased to $1.2 billion in 2017. Couple those revenue numbers with a total of 752 million downloads, and there’s little doubt that Pokemon GO remains a money-making behemoth.
The data also revealed that Pokemon GO had approximately 60 million monthly players in June, with about 20% of those players firing up the app at least once a day. This is a little lower than the 65 million monthly players reported back in March, and well down from the game’s peak of 100 million monthly players when it initially launched, but it is hard to deny that the game is still remains massively-popular around the world.
While the mobile app may no longer be the headline-generating game it was last year, especially after the backlash towards Pokemon GO for its then-relative lack of features, it certainly appears that the augmented reality title still has plenty of life left in it yet.
The continued support from Niantic undoubtedly played a major role in maintaining Pokemon GO‘s momentum, with many new features added since the app’s launch last July. Having initially started off with 150 Pokemon and a bare-bones gym battle system, the game has since received numerous updates that have kept players engaged, such as new generations of Pokemon, legendary creatures, a reworked gym system, raids, and special events.
With highly-anticipated Pokemon GO Fest scheduled to take place on July 22 and many more planned updates still to come, there’s no doubt that the popular mobile game will continue to be Niantic and The Pokemon Company’s money-printing machine for some time yet.
Pokemon GO is available on iOS and Android.
Source: Apptopia (via VentureBeat)