Pokemon GO players are well-experienced when it comes to capturing their best moments in the game. From silly AR antics to impressive “squad goals” put together with the help of the Family Photo feature, players know exactly how to show off their Poke-pals.

Pokemon GO developer Niantic knows this, too, and today, the company announced an official photo contest that gives players the chance to get their hands on a collection of prizes. Beginning today and running until 11:59PM PDT on October 25, Pokemon GO players are challenged to take the best photos that they can,¬†using the game’s AR (augmented reality) technology. The example offered by Niantic shows a lone Pokemon standing on a fence in front of a beautiful scenic background, though presumably, images with multiple Pokemon are eligible, too.

Players can submit their photos by posting them on Instagram using the hashtag #PokemonGOcontent, but just 10 submissions will be selected as winners. Those lucky 10 will bag themselves a Pokemon GO prize pack that includes a Pokemon GO Plus, a Pokemon GO poster signed by the development team, and a pair of wireless Bluetooth earbuds. Admittedly, 10 winners seems like an incredibly small amount of possible winners when considering the millions of people who play Pokemon GO around the globe.

Pokemon GO family photos feature

Although there is a small chance of winning, this contest gives players yet another reason to get out and go and play the game this holiday. Pokemon GO players around the globe are still trying to collect the game’s legendary dog trio, which has been moving from region to region over the past couple of months. Those Pokemon make their final stop at the end of October.

On top of this, the Pokemon GO Halloween event for 2017 is right around the corner. That spooky event begins on October 26, right as the photo contest ends. Niantic has yet to fully detail that event, but it looks set to offer some interesting in-game goodies for taking part, too.

These events and competitions are not the biggest updates that Niantic could host, but they are just as important. They give players something fun and worthwhile to do as they wait for other, bigger features to roll out. That includes the PvP and trading gameplay, along with the EX Raids ,which are currently in testing. The photo contest and the Halloween event may just be stop-gaps, but it’s definitely worth taking part.

Pokemon GO is available now on Android and iOS.

Source: Niantic